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Don’t Panic About Lost Data — Smart Backups Can Safeguard Your Business

Salesforce Marketing Cloud

Data is expanding at a breakneck pace — in fact, by 2025, the volume of data generated and consumed is expected to exceed 180 zettabytes (that’s 180 trillion gigabytes!). The company stores comprehensive customer data in its CRM, including essential client information like contact details, purchase history, and support interactions.

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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. billion by 2025. billion by 2025.

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Importance of Marketing Automation Software for Businesses

Valasys

Marketing automation relates to the system whose purpose is performing marketing actions by avoiding physical effort. The importance of marketing automation is vast in the present marketing industry. The importance of marketing automation is vast in the present marketing industry. Lead Management.

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Powering Account-Based Transformation with Terminus & Sigstr

Terminus

It was announced today that Terminus has acquired Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful brand engagements. Successful transformation into an account-centric organization will require more than sales, customer success, and marketing alignment, though.

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Scaling every stage of your ABM Program with Insight

Business Brainz

No one can deny how crucial insight is for the success of any marketing strategy. Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs.

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A Marriage Made in Heaven: CRM + Insurance Claims and Policy Management

Salesforce Marketing Cloud

The customer relationship management (CRM) database has come a long way from its place as a digital Rolodex. Today, savvy insurers use their CRM to boost the most critical operations in their business ?— That means insurers need a stack that is both integrated and agile. claims and policy management. Summarize interactions.

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B2B Marketing Trends to Master in 2024

DealSignal

For our 2023 forecast, we’ve included insights from several B2B marketers. For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. Creative video content is a great way to beef up your SEO, social media, and content marketing strategies.