Tiecas

MARCH 21, 2024

Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. 60% of manufacturing marketers reported they used in-person events to get in front of their audiences versus only 28% in the previous year (Understandably due to the pandemic).

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

MKT1

SEPTEMBER 20, 2023

Attribution disagreements between marketing and sales are really commonplace—and if you’ve ever “argued” about attribution you know how frustrating it can be. Something that should be pretty objective (measuring what’s working), is actually one of the most subjective areas of marketing.

Multi-Touch Attribution 104

Multi-Touch Attribution Lead Ranking Activities Marketing Analytics Tools 104

Madison Logic

MARCH 26, 2024

An effective multi-channel ABM approach proactively distributes content and messaging across the four channels where buying committee members spend most of their time: connected CTV (CTV), content syndication, display advertisements, and LinkedIn advertisements. According to Gartner, 80% of U.S. And with 86.7%

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

MKT1

DECEMBER 12, 2023

High-level examples of various types of campaigns MKT1 Event: AI Showcase on Thursday 12/14 ​It’s a full-time job figuring out what AI workflows to adopt. Campaigns are often oriented around a “theme” (creative concept, product or content launch, event, trend, etc), etc. Increase conversion rates 4.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

B2B Marketing Exchange

NOVEMBER 15, 2023

The campaign achieved a remarkable 72% conversion rate for meetings booked with sales, along with over 50,000 impressions of the music videos on LinkedIn. million first-party registrations and 115 million buyer attributes to provide marketers with actionable insights for optimizing content-centric lead generation programs.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Valasys

JANUARY 2, 2020

Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution. Signals are the recognizable attributes about a person or about their context at the time of a particular auction.

Paid Content 64

Paid Content PPC Trends Marketing AI 64