Litmus

DECEMBER 7, 2022

In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023.

Email Marketing 90

Email Marketing Trends Planning Paid Search Agency 90

Marketing Insider Group

FEBRUARY 5, 2024

Wyzowl) In 2023, online videos accounted for 82.5% AWeber) Including the word “video” in email subject lines increases open rates by 19% and click-through rates by 65%. AWeber) Including videos in emails can increase click rates by up to 300%. Hubspot) 63% of people open emails to find discounts.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Optinmonster

JULY 21, 2023

Email Marketing Statistics Social Selling Statistics eCommerce Statistics Mobile Commerce Statistics SEO Statistics Content Marketing Statistics Social Proof Statistics Conversion Rate Optimization Statistics Email Marketing Statistics 61% of consumers prefer to be contacted by brands through email. billion by the end of 2023.

Statistics 56

Statistics Marketing Automation Services eCommerce Stats 56

Optinmonster

NOVEMBER 27, 2023

184 Best Email Subject Lines And Why They Work (2023) – This is a handy resource available from our own blog. Related Content: Email Subject Line Statistics To Help You Maximize Your Open Rates 6. The list starts with their top 10 email subject lines of 2020, and they provide open rate data and analysis for each one.

Copywriting 107

Copywriting Template Work Management Marketing Management 107

Navigate the Channel

AUGUST 14, 2023

As of April 2023, the U.S. In 2022, the highest click-to-open rate (CTOR) of marketing e-mails globally was tracked in the financial service sector, followed by the publishing one. The e-mail unsubscribe rates from various countries that year remained under one percent. In April 2023, the U.S.

Mobile Marketing 65

Mobile Marketing Email Marketing Paid Search Agency Open Rate 65

Optinmonster

JANUARY 4, 2024

You Can’t Trust the Quality of the List You Might Have to Pay Hefty Fines You’ll Come Across as a Spammer Email Marketing Platforms Can Ban You You’ll Risk Your Brand Reputation Other Brands Might Use the Exact Same List Your Response Rate Will Suffer a Lot No Reputable Expert Recommends It 1. You buy an email list of 10,000 names.

Buy 80

Buy Marketing Automation Services CAN-SPAM Work Management 80

Single Grain

OCTOBER 23, 2023

Updated October 2023. Now, of course, influencers, like larger macro influencers (and even some micro influencers), often expect a payment for posts, but yeah, back in the day you could literally just send it out and you had like a 90% positive response rate as well. So, it’s just about going where the most eyes will be.

Social Media 98

Social Media Media eCommerce Verticals 98