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Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

Top 3 benefits of a personalized B2B website #1: Increase your conversions If a company approaches a prospect with targeted content the chance of converting the user to a buyer is significantly higher. Website personalization can inspire customer trust and help make buying decisions uncomplicated.

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42 Best Sales Prospecting Tools for Sales Teams in 2023

BenchmarkONE

Good prospecting leads to good business. Prospecting is what brings you to the attention of your potential clients and keeps your sales pipeline full, leading to more business. Top Sales Prospecting Tools for 2023 Here’s a list of the best tools that will make sales prospecting much easier and more efficient.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Leveraging artificial intelligence in advertising leads to less ad spend wastage and more profits. There are several leading AI-powered marketing tools that you can use to automate repetitive processes like lead scoring, marketing content creation, email campaigns, and social media posting.

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3 prevailing themes pointing to a martech reset

Martech

I recently taught some martech workshops (in person!) Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue to revisit their platform choices amid growing hype around artificial intelligence and machine learning. Rethinking your engagement tier.

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Black Friday Marketing Ideas for E-Commerce

SmartBug Media

Believe it or not, Q4 2023 is right around the corner. These types of offers make your loyal customers feel valued. Send personalized emails and SMS messages with exclusive discount codes for your loyal customer base. Personalize email and SMS campaigns based on customer preferences and purchase history.

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6 Ways that Lead Bots Can Fuel Your Lead Generation Efforts

Single Grain

Mobile Marketer research suggests that around 40% of Millennials interact with chatbots daily, so naturally more and more businesses are using lead bots as one of their prime marketing channels in their overall marketing plan. Eliminate any friction along the way and drive greater customer value. And rightly so.

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12 Ways to Use Machine Learning in Digital Marketing

Single Grain

One of the most obvious examples is, of course, Netflix, which has over 100 million members in 190 countries and thus has had to go “ beyond rating prediction and into personalized ranking, page generation, search, image selection, messaging and much more.” That’s your entire marketing value chain, automated, in principle.