Mover Marketing Challenge #3: Measuring ROI
Porch Group Media
SEPTEMBER 6, 2022
Michelle Taves serves as Group GM of Porch Marketing, leading the integrated marketing strategy of V12 and fellow Porch company, Welcome Wagon. Source: The 2022 Marketer’s Perspective on Mover Marketing. In the cable and telecom industry, it was really eye-opening to learn how much movers affected retention and acquisition.
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