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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact. SEO and SEM.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list. Mutiny is indispensable for multivariate testing as well as improving conversion rates via personalized experiences. Intent data.

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Top A/B Testing Tools to Optimize Your Conversion Rates in 2021

Convert

The multivariate testing option allows users to run combo tests simultaneously. This platform offers extensive tools for A/B testing, multivariate, and split URL experiments. You can also use data from Keyword Gap analysis to run profitable tests on your SEO-optimized pages to get more organic clicks and traffic to your pages.

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The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

Better reporting and more intelligent insights Automating audience segmentation ‘Advanced algorithms’ that pronounce stat sig with less traffic Even in the Shopify ecosystem, there are AI apps marketed to provide speed optimization, SEO optimization, product description generation and copy recommendations, and search and navigation enhancements.

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Top CRO Companies: 27 A/B Testing & CRO Agencies for Brands Looking to Thrive with Experimentation

Convert

A conversion rate optimization agency will also offer other testing methods such as A/B/n, MVT (multivariate testing), split testing, or others. Speero’s Experimentation Program Benchmark Report 2021 found that companies with deeply ingrained testing programs are usually the market leaders and hitting the highest revenue numbers.

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Encourage Innovation & Secure Buy-In with a Balanced Portfolio of Experiments

Convert

For example, if you create content with fresh faces, you see richer blogs, get more SEO cred, and earn way better distribution. John Ostrowski and Andrea Corvi and I worked on what we called “The experimentation framework”, which made us runners-up for the Experimentation Culture Awards, 2021.

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