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OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

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OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

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DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. LinkedIn’s edge in CPC and CPL supports that as well.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

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SEPTEMBER 22, 2021

When the top executives in your company present marketing results to the board, do they include impressions? The only option the platform gives you is to optimize to the initial conversion event, which is a higher funnel metric. Optimizing your ads against the wrong metrics. Engagement? I hope not. Aggregate all of your own data.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

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SEPTEMBER 22, 2021

When the top executives in your company present marketing results to the board, do they include impressions? The only option the platform gives you is to optimize to the initial conversion event, which is a higher funnel metric. Optimizing your ads against the wrong metrics. Engagement? I hope not. Aggregate all of your own data.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

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AUGUST 23, 2022

Build your own Facebook advertising benchmarks. I’m not telling you that every B2B SaaS company in this industry gets $X CPC or CPL. We always suggest you take these Facebook paid social benchmarks as a single data point to support a larger story. We know, we know: B2B advertising on Facebook?

Advertising Benchmark 52

Advertising Benchmark Cost Per Click Facebook Paid Search Agency 52

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59