Performance Marketing: Tools, Techniques and Best Practices
Marketing Insider Group
NOVEMBER 6, 2023
In 2021, digital advertisers spent $ 455.3 Here’s a few key models in performance marketing to know: CPA (Cost Per Acquisition): Payment is made when a purchase occurs. CPL (Cost Per Lead): Payment is made when a potential customer provides contact information. What Is Performance Marketing? That’s retargeting in action.
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