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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

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How Machine Learning Can Help With Sales Forecasting

Hubspot

Machine learning (ML) is a subset of data science and artificial intelligence (AI). Machine learning generates accurate sales predictions based on time-series analysis, regression analysis, and decision trees. What’s more, AI has excellent reporting capabilities.

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How to Optimize Content for Generative AI

Convert

What are generative AI engines? Generative AI engines generate accurate and personalized answers to any search query. Instead of providing you with a list of resources for you to go and find answers to your questions (like traditional search engines do), generative AI provides an instant answer. Let’s try to figure this out!

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B2B Marketing in Martech Age

Valasys

B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors.

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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025.

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Martech 2030 Trend #5: Harmonizing Human + Machine

chiefmartech

A survey of marketers conducted in May 2020 found that 59% were concerned that AI and machine learning would limit their personal growth — up from only 14% in 2019. Will AI lead us into a dystopian future where machines take over marketing, with few roles left for us humans to play? This is part 6.

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The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

Artificial intelligence enabled apps did not invade the scene in 2022. The casual mention of AI has been around for decades. Mind you, there are different flavors of artificial intelligence though. Machine Learning (ML)—the impetus behind the generative AI wave we are surfing—is one such option.