Madison Logic

OCTOBER 11, 2022

Not all this time is spent talking to sales about solutions. Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. You can when you use buyer intent data. . Intent Data Explained . First party vs. Third-party Intent Data .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. This article on AdExchanger explains how one media company is transitioning to an opt-in publishing model to fuel data services. Intent Data Accelerates the B2B Pipeline.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. B2B Marketing Budget Boost. Travel Industry’s Intent Data Itinerary is Lacking.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. To develop an impregnable B2B sales strategy, marketers need to get more qualified leads, which helps maintain a healthy sales pipeline. Read more on B2B Marketing in Martech Age. What is Lead generation ?

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Aberdeen

JANUARY 3, 2020

Today, we’re taking a look at some of the headlines related to intent data and data-driven marketing that stood out in December 2019. This article on AdExchanger explains how one media company is transitioning to an opt-in publishing model to fuel data services. Intent Data Accelerates the B2B Pipeline.

Intent Data 16

Intent Data Privacy Intent Multi-Touch Attribution 16

SalesIntel

APRIL 16, 2021

Moreover, you can create a targeted promotional strategy for each customer segment and improve sales and marketing budget efficiency. Message personalization is the number one tactic used by email marketers to increase engagement rates. Personalized recommendations are responsible for close to 35% of Amazon sales.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80