Liveintent

JUNE 15, 2021

” “In 2020, we were able to take advantage of really cost-effective and efficient media, but we’re starting to see the pendulum come back now,” said SimpleHealth’s SVP of marketing, Rico Macaraeg. “CPM, CPC, and CPAs are going to go up. ROAS is going to go down.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Huptech Web

JANUARY 13, 2023

In February 2020, Google was the most-visited domain, with 71.14 A 13% Increase in Cost-Per-Click Compared to 2020. The cost-per-click (CPC) for Facebook ads has increased by 13% compared to 2020, indicating a higher cost for businesses and advertisers to reach their audiences on the platform.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Hubspot

MAY 20, 2020

We've all been experiencing recent lifestyle changes in 2020 — both personally and professionally. Here, we're going to explore whether or not you should be advertising at all, where you should focus your advertising efforts, and shifting paid priorities in 2020. Should you be advertising in 2020?

Paid Content 89

Paid Content Paid Search Agency Marketing Management Advertising Agencies 89

Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Now, here’s how video will affect PPC in 2020: Businesses will need to adapt to Google’s vertical video ads.

PPC 96

PPC Paid Content Marketing AI Trends 96

LeadSquared

JUNE 22, 2021

After running more than 500 campaigns across different geographies, objectives, and formats, I have learned some techniques to improve their performance and ROAS. Through this ad, I promoted a content piece written specifically for the BFSI segment back in July 2020. I am an avid user of LinkedIn Ads. So, let’s get started.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52