How D2C healthcare marketers can stay flexible in 2021
Liveintent
JUNE 15, 2021
” “In 2020, we were able to take advantage of really cost-effective and efficient media, but we’re starting to see the pendulum come back now,” said SimpleHealth’s SVP of marketing, Rico Macaraeg. “CPM, CPC, and CPAs are going to go up. ROAS is going to go down.
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