2020 Budget Management Digital Transformation Multi-Channel 
Hubspot
JANUARY 4, 2021
Natalie Severino , VP, Marketing at Chorus.ai , predicts: "Throughout the many challenges of 2020, revenue teams have been able to weather the storms and thrive by putting the customer at the center of every decision. Soon, marketers will be able to go all-in on what will work best without having to test the theory.".
Full Circle Insights
FEBRUARY 28, 2021
At the 2020 Dreamforce conference, Salesforce CEO Marc Benioff rolled out Customer 360 Truth, announcing that the company had built a single source of truth into its platform. Three Ways to Prepare Your Marketing Team for the Next Global Disruption. Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins.
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Adobe Experience Cloud Blog
MAY 11, 2016
Gen Z, which includes ages 18 and younger, currently represents 30% of global population and $200 billion in spending. And by 2020, they’ll make up 40% of the global population. This next generation of tomorrow’s consumers grew up with technology and they’re not digital natives–they’re digital dependents.
Full Circle Insights
MAY 10, 2021
Deloitte Insights report describes the economic effects of the pandemic as “a case of acute disruption,” noting that COVID-19 accelerated digital transformation as a matter of necessity. There have been many downstream effects, including widespread adoption of new martech tools to handle digital outreach.
Adobe Experience Cloud Blog
MAY 11, 2016
Gen Z, which includes ages 18 and younger, currently represents 30% of global population and $200 billion in spending. And by 2020, they’ll make up 40% of the global population. This next generation of tomorrow’s consumers grew up with technology and they’re not digital natives–they’re digital dependents.
Full Circle Insights
JANUARY 27, 2021
Digital transformation accelerated in 2020 because it had to. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. Twilio COVID-19 Digital Engagement Report.
Full Circle Insights
JANUARY 28, 2021
We all hope we never experience another year like 2020. But there’s one valuable lesson marketing leaders can take away from 2020: always be prepared for the unexpected. It’s a good idea to prepare your marketing team now for the next global disruption. This happened to many companies in 2020. Got CMO Skills?
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