Madison Logic

OCTOBER 11, 2022

Not all this time is spent talking to sales about solutions. Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. You can when you use buyer intent data. . As a result, savvy marketers can engage this account with relevant marketing content and advertising.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Aberdeen

JANUARY 3, 2020

This article on AdExchanger explains how one media company is transitioning to an opt-in publishing model to fuel data services. Intent Data Accelerates the B2B Pipeline. Just because you’ve got an ABM strategy that covers all the bases doesn’t mean you’re driving business results most effectively. Strategizing for 2020.

Intent Data 52

Intent Data Privacy Intent Multi-Touch Attribution 52

Ledger Bennett

JUNE 1, 2020

Using data gathered from Ledger Bennett clients, we’ve developed a strategy for each business group based on their current challenges, highlighting how they’ll successfully emerge from the pandemic over the next half of 2020. Faced with marketing budget cuts, what should you do?

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

SalesIntel

APRIL 16, 2021

Moreover, you can create a targeted promotional strategy for each customer segment and improve sales and marketing budget efficiency. Message personalization is the number one tactic used by email marketers to increase engagement rates. Efficiently perform ABM. Upsell to existing customers.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Aberdeen

JANUARY 3, 2020

This article on AdExchanger explains how one media company is transitioning to an opt-in publishing model to fuel data services. Intent Data Accelerates the B2B Pipeline. Just because you’ve got an ABM strategy that covers all the bases doesn’t mean you’re driving business results most effectively. Strategizing for 2020.

Intent Data 16

Intent Data Privacy Intent Multi-Touch Attribution 16