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5 eCommerce Trends to Watch in 2022

Conductor

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. That’s why website optimization ranks as the top trend in the eCommerce industry. These results follow trends we’ve seen across industries.

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How will technology transform the fragile client/agency ecosystem?

ClickZ

The cost of complexity, the need for more effective resource management and shared accountability is requiring a reengineering of obsolete operational processes. Fewer brands, seamless data and system integration, and more nimble team structures. And the creative process itself has changed, too. Scale matters here.

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A Single SaaS Solution: The Aprimo – Episerver Integration

Valasys

This partnership brings Aprimo’s marketing resource management (MRM) solutions and digital asset management (DAM) to the Episerver Digital Experience Cloud. Through this integration, creative teams can now be empowered by organizations while standardizing, digital, marketing, and e-commerce on a single solution.

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A Content Marketer’s Guide to SWOT Analysis

DivvyHQ

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. Markets ebb and flow. And how should your content marketing efforts support those efforts? SWOT-ing may seem a bit old school, but the exercise still has great significance in 2019. Companies change.

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It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.

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The Power of AI in Sales & 5 Ways You Can Use It

Hubspot

Although only 37% of all sales organizations currently use AI in sales processes, more than half of high-performing sales organizations leverage AI. In this post, you’ll learn everything you need to know to get started with AI in sales — what it means, why you need to leverage it, and 5 powerful applications for your sales process.

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The ultimate guide to social recruiting

Sprout Social

The job market is shifting. When businesses implement social recruiting strategies correctly, they get their brand message across numerous social platforms while showing potential candidates an enticing picture of what their company culture is like. Tap into the right platforms.