Remove 2019 Remove Cable Remove Television marketing Remove Youtube
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

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How to set up and measure CTV ad campaigns

Martech

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. It can also be streamed through smart TVs, Blu-ray players and game consoles like PlayStation and Xbox (there were 1 billion in 2019 ). It’s also immensely popular, reaching 204.1

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CTV is where the viewers go and advertisers should follow

ClickZ

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets.

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Who Will Win the War for TV Ad Dollars?

Contently

Some, sans cable subscriptions, simply tuned out. ” Yet as Facebook continues to colonize most of the connected world under its blue banner, and digital giants like Snapchat and Netflix dominate millennial’s attention time, some think it’s only a matter of time before television’s dominance on ad spend comes to an end.

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Claiming Your Spotlight in the Podcasting Space While Celebrities Crowd In

ClearVoice

And it translates into 3 cents of revenue per podcast listening hour — less than one-third that of radio or television, according to Nielsen data.”. Jennifer Ferro, president of KCRW , Los Angeles’ public radio station, said at the 2019 Werk It Festival that the trend she feels most uneasy about in podcasting is “consolidation.”.

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13 YouTube Trends You Can’t Ignore in 2023

Single Grain

YouTube trends refer to the popular topics, themes and content styles that dominate the platform at any given time. By keeping a finger on the pulse of current YouTube trends, you can produce content that people are watching right now to enhance your chances of success. Let’s begin! likes and 3.8K

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The Ultimate Guide to TV Ads

Hubspot

Penetration is the number of households who own a TV or subscribe to cable. Broadcast / Cable TV Ad. Broadcast and cable TV aren’t synonymous. Broadcast television includes channels like ABC, NBC, CBS, and FOX (considered Primary Networks), and typically have local affiliates in each city. Cable TV spots are tricky.