B2B Marketing Directions

DECEMBER 20, 2020

Fifty-four percent of senior marketing respondents said that marketing analytics had not had as much influence in their organization as they expected. These research findings show that marketing performance measurement is still very much a work in process. of total marketing spending.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Valasys

AUGUST 13, 2019

Sales readiness is a core component of sales enablement. Companies are under tremendous pressure to deliver the results desired, particularly in terms of sales revenues. The sales methodology also needs to be optimal to match the interests of the prospects, so that sales conversions can be expedited & optimized.

B2B Sales 40

B2B Sales Work Management Top of Funnel Paid Search Agency 40

B2B Marketing Directions

FEBRUARY 10, 2019

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers. In a September 2018 report , Forrester Research said that marketers spent about $1.09

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

Exo B2B

MARCH 29, 2018

The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing. But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018 and Content Marketing World 2018.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Content Marketing Stats for 2018 (Broken Down By Category). There are a lot of content marketing statistics shown below. Only 55% of bloggers update old posts.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Porch Group Media

NOVEMBER 20, 2019

According to research by Ascend2, 56% of marketers believe that predictive analytics is the most effective AI app for personalization. However, 48% of marketers also state that this is one of the most difficult tactics to execute. CMOs are spending more and more of their budget on these technologies.

Enterprise Management 45

Enterprise Management Analytics Marketing Management Marketing Automation Services 45

Televerde

OCTOBER 30, 2019

Before you head off to the races, here are our 99 marketing statistics to back your bets and help clear up your future-of-marketing crystal ball. On content marketing: 1. Unsplash, 2018). Conversion rates are 6X higher for companies and brands using content marketing than those that aren’t. Toprankblog.com, 2018).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45