Webbiquity

FEBRUARY 13, 2018

Twitter emerged at the SXSW conference in March 2007. Social media ads are tied with sponsored posts among the most trusted channels by consumers when making a purchase decision. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups.

Social Media 230

Social Media Stats Social Marketing Paid Search Agency 230

Digilant

NOVEMBER 30, 2018

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. As hard as it is to believe, 2018 is coming to a close. eMarketer stated that “ more than 82 percent of U.S. eMarketer). eMarketer).

Buy 58

Buy Emarketing Trends Cable 58

Single Grain

JUNE 13, 2023

Statista ) Mobile ads are eating up TV advertisement share. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. Acquisio ) Facebook mobile ads that incorporate images tend to be significantly more effective, with a likelihood of being at least 75% more impactful compared to simple text ads.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Content Marketing Stats for 2018 (Broken Down By Category). Mobile will account for 72% of US digital ad spend by 2019. Or, at least put it to the test :). . . #10.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

FEBRUARY 1, 2021

Nearly 80% of programmatic ad spend will go to mobile—rather than desktop—ads ( eMarketer ). When asked to specify which mobile ad types were annoying, 73% said ads that pop over the entire screen were the worst ( HubSpot ). Twitter ads are 11% more effective than TV ads during live events.

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

Outbrain

DECEMBER 30, 2019

A report published in April 2019 confirms digital video ad budgets are up 25% year over year. In media and entertainment, for example, video-based ad spending increased by 75% since 2018. Forgetting about video ads could cause them to fall behind competitors. Display ads aim to boost brand awareness and purchase intent.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Single Grain

MAY 4, 2021

When TikTok burst onto the scene in 2018, most brands thought it was a fad for tech-crazy Gen Z, so they ignored the platform. Convert better: Compared to Google banner ads and YouTube annotations conversion rate of 1%, the interactive video rate of 11% is stratospheric. 7 Ways to Improve Your Social Media Videos in 2021.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128