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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Handpicked Related Content.

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Getting To Know Annie Gudorf: EVP, PR and Managing Director, Seattle

Walker Sands

In addition to her new role as EVP, PR, Annie will continue to serve as Managing Director, Seattle, where she has overseen strong organic growth since standing up the office in 2018. While some B2B brands have been doing this for years, many are just starting to expand their thinking beyond traditional media. Take us down memory lane.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

MarketingProfs B2B Forum. Date: November 13-16, 2018. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

The thoughtfulness and passion in these predictions are an inspiration. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. This year, we saw in-house teams get downsized and agency budgets get reduced.

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Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen

Heinz Marketing

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Passion for conceptualizing and implementing marketing strategy, exceeding targeted projections, and leading teams for both B2B & B2C programs.

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The Ultimate List of Marketing Podcasts

Zoominfo

In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). It focuses on content marketing, brand journalism, public relations, the media, and advertising. Ten or so years ago, podcasts were just a blip on the average marketer’s radar.

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5 Industry Tips and Tricks to Get Extra Mileage Out of Your Content (As Told By a Twin Cities Marketing Professional)

Brandpoint

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table.