What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. Click-through Rate (CTR): Put the sites delivering good CTR on a preferred list and increase the amount you are willing to bid for their inventory. Just look at these numbers: $23 billion: Expected U.S.
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