Brightedge

MAY 16, 2021

Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Outgrow

JULY 8, 2020

Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. Case studies: ForwardPMX has been working with Virgin Holidays since 2016.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

RebelMouse

APRIL 18, 2018

At the end of 2016, the digital publishing climate seemed to be weathering an all-in video strategy storm. The shift was elevated when Facebook CEO Mark Zuckerberg announced that the platform would embrace mostly video in the next five years, sparking layoffs at publishers — including Vox Media and BuzzFeed. book new shows.

Video Marketing 53

Video Marketing Marketing & Strategy Industry CMS Television marketing 53

Content Standard

MAY 22, 2016

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. However, companies don’t establish trust through continuous display advertising; they establish it through continuous storytelling. billion in 1950 to $12 billion in 1960.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Content Standard

MAY 22, 2016

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. However, companies don’t establish trust through continuous display advertising; they establish it through continuous storytelling. billion in 1950 to $12 billion in 1960.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

RebelMouse

APRIL 3, 2018

It's an effort to combat spam and clickbait that's plagued the platform since 2016's fake news fallout. What Happened: Move over Facebook and Snapchat, Google officially rolled out AMP stories as another way to create visual storytelling on the mobile web. February 13, 2018: Introducing Google AMP Stories.

Google 70

Google Lead Ranking SERP Lead Scoring 70