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Using Your Competitors’ Knowledge to Build Your Business

The Lead Agency

This blog was originally posted on the 8 th of April 2016 and has been updated for 2023, incorporating tools & techniques to aid in using competitors’ knowledge to your advantage! Conducting customer surveys, focus groups, or interviews aids in understanding consumer perceptions and preferences, providing valuable qualitative data.

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How To Build Product Messaging and Positioning That Stand Out

Salesforce Marketing Cloud

We believe great product messaging is simple, differentiated, memorable, and inspires action. But what you probably don’t know is that when we launched it in 2016, the Einstein business had two general managers (GMs). You can do this in the form of focus groups, surveys, and message testing.

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How to Find the Best Selling Angles For Your Shopify Store Products (With Data & A/B Testing)

Convert

Your unique selling proposition (USP) is the main selling angle and your biggest differentiator. Finding your USP: Radical Differentiation. Louise Grenier , Creator of Stand The F**k Out , an 8-week high intensity workshop, advocates for radical differentiation. For example, Olipop’s main USP is that it’s a “new kind of soda.”.

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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

Until its merger with Chilean LAN Airlines in 2016, Brazil’s TAM Airlines published an in-flight magazine – TAM Nas Nuvens (In the Clouds). We want to help patients believe that they can accomplish what they set their mind to – related to their care and in their daily lives – through differentiated , creative content and conversation.”.

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Why Clubhouse and Social Audio is the Future for B2B Digital Marketing

B2B Digital Marketer

She also runs the popular Facebook group – The All-in Entrepreneur. As part of her speaking, Rita was selected as a change-maker by the United State of Women Summit 2016 convened by the Obama White House. Here’s what I, so it’s like a little mini focus group. ” to celebrate her client’s successes.