Vidyard

AUGUST 2, 2016

KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content. The post Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers appeared first on Vidyard Video Intelligence Platform.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Hinge Marketing

JUNE 28, 2016

Today’s winning professional services firms seek to crystalize that value through well defined differentiators. So the extent to which you’re differentiated around expertise in turn affects the speed of your ascent to greater visibility. See also: Expertise as a Differentiation Strategy. Marketing is the new sales.

Trends 50

Trends Differentiation RFP Marketing & Strategy 50

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. Instagram, on the other hand, hasn’t done anything significant to differentiate itself. The post What’s the Best Platform for Live Video Marketing in 2016? appeared first on The Content Standard by Skyword.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Adobe Experience Cloud Blog

OCTOBER 2, 2015

If you’re like me, you’ve already begun planning your event roadmap for 2016. Here are my suggestions of where to dig your shovel for the remainder of 2015 and for all of 2016: October 2015. January 2016. February 2016. March 2016. The Economist – The Big Rethink 2016 – March 24 th – New York, NY.

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketo Thought Leadership 48

Spiralytics

SEPTEMBER 3, 2018

A 2016 survey by Spigit found that 75% of the respondents have improvement of customer experience (CX) their top objective as a company. CX was also the most pressing matter for marketers in 2014 , and it’s expected that by 2020, it will take over price and product as key differentiators.

Press 118

Press Differentiation Paid Search Agency Pricing 118

Martech

DECEMBER 13, 2023

For example, Wix has applied AI widely across our systems for almost a decade, introducing our proprietary Artificial Design Intelligence in 2016. However, after this initial fire sale, those who had solid marketing and SEO frameworks before generative AI hit the zeitgeist are now best place to use the tools today.

CMS Development 112

CMS Development SEO Trends API 112

B2B Marketing Directions

JANUARY 3, 2016

I tend to avoid making prognostications, but I feel confident in saying that content marketing will become more challenging in 2016. During the past few months, several developments have suggested that storm clouds are building on the content marketing horizon.

Content Marketing 53

Content Marketing Gartner Content Forecasting 53

SnapApp

DECEMBER 21, 2015

As you steam ahead into 2016, anchor your strategy with these fundamental building blocks: 1. The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. . Your style guide should differentiate your company’s values, voice, and tone.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Biznology

APRIL 20, 2022

For about a year, I’ve been splitting my browser time between Chrome and Brave , a browser that launched in 2016 with a focus on privacy. This is partly professional necessity — web development is part of my firm’s offerings and testing across major market browsers is part of the job — but also a result of my “privacy curious” status.

Trust Marketing 104

Trust Marketing Transparency Privacy SMS 104

KoMarketing Associates

FEBRUARY 1, 2018

According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017. Demandbase has thus far trained and certified more than 1,500 B2B marketers since it was introduced in April 2016.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Hinge Marketing

DECEMBER 8, 2015

2016 looks to be a volatile year in AEC marketing – not necessarily due to external forces, but rather internal old-school vs. new-school dynamics. What are differentiators? And 2016 will be no different. HubSpot identifies marketing automation as one of the game-changing marketing trends in 2016.

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

Contently

JUNE 25, 2020

By 2016, there were nearly 4,000 offerings in Scott Brinker’s terrifying martech supergraphic , each promising that they would lead marketers to the promised land. Whatever kind of success would get you to sign on the dotted line. Brinker’s supergraphic is at 8,000 companies now.

Work Management 203

Work Management Marketing Management Marketing & Strategy Marketing Strategy 203

SnapApp

FEBRUARY 22, 2016

Andrew Gaffney kicked off the conference by challenging marketers to take a look at their own programs and start to think about what will be new and exciting in 2016. . Stand out - create content and experiences that differentiate your brand and make a difference in your audience’s lives. .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Thinkers360

APRIL 18, 2024

She has authored two pioneering books on DevOps: DevOps for Digital Leaders and The Kitty Hawk Venture , and earned numerous awards including: Top 100 The Most Influential Women in Silicon Valley 2016 by the San Jose Business Journal, and Most Powerful and Influential Woman Award by the National Diversity Council in 2016.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

SnapApp

FEBRUARY 23, 2016

Andrew Gaffney kicked off the conference by challenging marketers to take a look at their own programs and start to think about what will be new and exciting in 2016. Stand out - create content and experiences that differentiate your brand and make a difference in your audience’s lives.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Biznology

JANUARY 17, 2018

In 2016, Amazon filed a suit against companies like Amazonverifiedreviews.com and Buyamazonreviews.info that sold fake reviews. To make things worse, human beings are not the most reliable agents to differentiate fabricated news from a legitimate one, no matter how many suspicious bread crumbs are left behind. Source: Digiday ).

Amazon 154

Amazon Buzz Opinions Facebook 154

SnapApp

MARCH 17, 2016

I say this because Jay continues his presentation by differentiating between the two different types of negative responders. As you look at setting up your priorities for 2016, I’d definitely suggest building out your customer marketing programs, and plan to attend Advocamp in 2017! Now, don’t think this is the silver bullet.

Peer-to-peer 48

Peer-to-peer Planning B2B Thought Leadership Work Management 48

SnapApp

MARCH 18, 2016

I say this because Jay continues his presentation by differentiating between the two different types of negative responders. As you look at setting up your priorities for 2016, I’d definitely suggest building out your customer marketing programs, and plan to attend Advocamp in 2017! I definitely will have it on my list.

Peer-to-peer 48

Peer-to-peer Planning B2B Thought Leadership Work Management 48

Biznology

FEBRUARY 26, 2020

It’s odd because this specialty practice emerged during one of the most intense financial crises for the country from mid-2014 to 2016 – coupled with a political crisis in Brazil that resulted in the impeachment of President Dilma Rousseff. The following year in 2016, it fell again by 3.6 During 2015, Brazil’s GDP fell by 3.8

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Kevin Indig

JULY 31, 2023

While I always thought boilerplate links have less value than links in the main content, John Mueller recently confirmed that Google doesn’t differentiate much: We don’t really differentiate there. At G2, we optimized the footer. How much organic traffic did it get us?

PageRank 98

PageRank Microsite Comparison SEO 98

Stevens & Tate

APRIL 30, 2021

Without branding , there is no differentiation. Without differentiation, there is no long-term profitability. There was a differentiation, and it turned into a whole Wii movement. What is your reason for not getting your brand marketing moving forward in 2016? Products have life cycles, but brands outlive products.

Brand Identity 59

Brand Identity Branding Marketing & Strategy Differentiation 59

Contently

MARCH 7, 2017

By 2016, that number had jumped to over 3,800 , broken down into six main categories and 49 subdivisions. The results, collected from a November 2016 survey, show that most companies work with an abundance of tools. In 2012, around 350 martech logos filled the poster.

Work Management 117

Work Management Marketing Management Budget Programs Paid Search Agency 117

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. A good start, but speed and clear differentiation still needed improvement. This offers a stronger option than a typical press release.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

ANNUITAS

NOVEMBER 3, 2016

of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. This is impactful because 51% of buyers rely more on content for research for their buying decisions than last year according to the 2016 Content Preferences Survey by Demand Gen Report. The Serialist-. If at first you don’t succeed, try, try again.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. This is impactful because 51% of buyers rely more on content for research for their buying decisions than last year according to the 2016 Content Preferences Survey by Demand Gen Report. The Serialist-. If at first you don’t succeed, try, try again.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. This is impactful because 51% of buyers rely more on content for research for their buying decisions than last year according to the 2016 Content Preferences Survey by Demand Gen Report. The Serialist-. If at first you don’t succeed, try, try again.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

NuSpark Consulting

FEBRUARY 24, 2017

Source: ABM Benchmark Survey Report 2016, Demand Gen Report. According to a 2016 study by Accenture , Content: The H20 of Marketing , 83 percent of marketers expect to increase the amount of content they produce over the next two years. 1] ABM Benchmark Survey Report 2016, Demand Gen Report, [link]. It’s helpful.

Account Based Marketing 138

Account Based Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 138

ClearVoice

AUGUST 16, 2023

By meeting these expectations, businesses can differentiate themselves from competitors and build lasting customer relationships. In 2016, Snapchat launched Bitmoji with personalization top of mind. Challenges of Personalization at Scale The biggest challenges are scaling personalization efforts and the costs associated.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Webbiquity

AUGUST 27, 2019

Of the 800 vendors studied, 124 have gone out of business, been acquired, or changed Twitter accounts since 2016. the appalling #NewTwitter interface), the company still offers differentiating functionality and remains one of the most productive social sites for B2B marketers.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Hinge Marketing

MARCH 21, 2016

As the research report documents, these High-Growth firms are also twice as likely to favor differentiators that are easier to prove and are more relevant to potential new clients. They are also more likely to target larger (over $9 million) organizations as clients. This makes their business development task easier.

Research 48

Research Marketing Budget Peer-to-peer Marketing Budget Creation 48

DiscoverOrg

AUGUST 19, 2016

So, we set up training for recruiters to help them message and speak about the company’s strengths and differentiators just like we did for sales and marketing; the training involved role-playing, one-minute pitches, email messaging, cold call prospecting, and SLAs for response times. Cold calls. How Can You Improve Your Strategy?

Sales Management 222

Sales Management Planning Cold Calling Top of Funnel 222

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Discoverability is the biggest differentiator for Instagram—and it’s the primary reason users are gravitating to the app. During that same stretch, Instagram grew its daily user count by 7.7 New Instagram Features for Marketers.

Paid Search Agency 163

Paid Search Agency Social Media Budget Programs Analytics 163

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Differentiate your brand. What differentiates you from other fintech businesses? Need a deeper dive into how to differentiate your brand? VC investment resulted in $105 billion raised in 2020 alone.

Work Management 112

Work Management Marketing & Strategy Marketing Strategy Practices 112

Convince & Convert

JANUARY 22, 2016

IHOP (@IHOP) January 15, 2016. Ellen Buchsbaum (@JadeisFedUp) January 16, 2016. IHOP (@IHOP) January 15, 2016. AnyaSunnY (@Anya_Sunny_) January 15, 2016. In a time where there’s more competition for consumer attention that ever before, focusing on experiences is a key differentiator. The results? Biggest thanks!!!

Lead Gen 102

Lead Gen Deliverability Twitter Differentiation 102

Contently

JANUARY 22, 2021

The morning after the 2016 election, Rose Marcario, the CEO of Patagonia, woke up at 4 AM and decided that it was time to double down on the company’s activism. Put on your reporter hat, and get to work. Tell narrative stories that communicate your company’s values and how they set you apart from the competition.

Storytelling 211

Storytelling Trends Ethics Content 211

Content Standard

OCTOBER 26, 2015

5 to watch in 2016: The advancement and sophistication of influencer marketing. Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. But in 2016, brands will need to learn how to balance external and internal influence by mastering employee advocacy, too. The post No.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

5 to watch in 2016: The advancement and sophistication of influencer marketing. Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. But in 2016, brands will need to learn how to balance external and internal influence by mastering employee advocacy, too. The post No.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40