Marketing Graham

JUNE 1, 2022

ITSMA claimed to have coined the phrase Account Based Marketing (ABM) back in 2003, but people didn’t start searching (and therefore learning) about ABM until 2016. We had previously agreed the key decision-makers and influencers at any organisation would be the CEO, COO, CPO/HR, CTO/CIO and Office Manager. We didn’t.

Account Based Marketing 52

Account Based Marketing Campaigns Planning CPO 52

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Lenny's Newsletter

AUGUST 8, 2023

” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool. ’ It’s late 2016, and so.

Startups 52

Startups Work Management CPO Enterprise Management 52

Buffer

NOVEMBER 30, 2020

2016: Launching Reply, then facing cash-flow challenges and layoffs. Early in 2016, we launched Buffer Reply, which was the result of an acquisition and a lot of great work to adapt the product to make it feel like a Buffer offering. A chart showing our bank balance projections for 2016.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77

Hubspot

NOVEMBER 7, 2018

In 2016, advertisers had to pay $5 million for a 30-second spot during Super Bowl 50. In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.” The 1980s introduced one of the biggest annual phenomena in TV advertising: the Super Bowl. Hey Kid, Catch! TV Advertising in 2018.

Paid Search Agency 69

Paid Search Agency Cost Per Thousand Ads Cable 69