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13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

Hubspot

HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t.

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What Happened to Our Metrics After We Stopped Sending So Much Email

Hubspot

I like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". For that full picture, we had to turn to opens and clicks (and their corresponding rates) for our blog notification emails. Open rate (opens/delivered) per email send. Opens: -18.8%.

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22 Eye-Opening Statistics About Sales Email Subject Lines That Affect Open Rates [Updated for 2018]

Hubspot

Emails that include the first name of the recipient in their subject line had a higher clickthrough rate than those that don't. 38% of salespeople say getting a response from prospects is getting harder - HubSpot. 38% of salespeople say getting a response from prospects is getting harder - HubSpot. in 2016 - Mailcharts.

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19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.).

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The New Email Nurturing Strategy That Improved Our Engagement By Over 1,000%

Hubspot

At HubSpot, we believe that nurturing and automation: Should not be about your company. 30% open rate (OR), and a 14% click-through-rate (CTR). Now let’s fast forward to 2016. It’s extremely rare to see open and clickthrough rates like this. This strategy worked pretty well for us.