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30 B2B Social Media Tips for 2016

KoMarketing Associates

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Think Beyond B2B. Leverage Video.

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From the Phonograph to Spotify: The History of Streaming Music

Hubspot

That was seen as an opportunity by Shawn Fanning, John Fanning, and Sean Parker -- the people who invented Napster: “ a simple, free peer-to-peer (P2P) file-sharing service, ” and perhaps the first of its kind to have a household name, which rose to multi-million usership by 2001, the same year the iPod was unveiled.

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7 of the Coolest YouTube Banners We've Ever Seen

Hubspot

And from there, if the brand is really on top of its game, I’ll see its channel art -- the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence. Keep it on-brand. And that message doesn’t leave any doubt about what the brand does.

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3 Tips to Promote Your Giving Tuesday Campaign

Hubspot

Peer-to-peer (P2P) fundraising is the hot term in nonprofit fundraising right now—and rightfully so. P2P is all about empowering individual supporters to raise money from their network of friends, family and colleagues on behalf of your nonprofit. The key to P2P fundraising success is giving supporters the tools they need to succeed.

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Tailor Content to Buyer Personas with Choose Your Own Adventure Videos

Vidyard

That’s how Linda West, Act-On’s Director of Digital Marketing opened her talk at Viewtopia 2016. “Our video hub is the primary source for our lead generation, so we have a ton of our videos available to watch in one single, branded place. Watch All of the Viewtopia 2016 Sessions on the Viewtopia Hub. And she’s right.