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An Introduction to Social Media for Business

Sprout Social

78% of companies now say they have dedicated social media teams. For instance, Sprout Social gives you insight into your audience’s demographics. In addition to demographics, you should also pay attention to what your customers share on social media. — UPS Customer Support (@UPSHelp) August 16, 2016.

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8 New Ways to Use Chatbots and Automated Marketing in 2019

ClearVoice

Thanks to cleverly designed pieces of software, marketing teams can improve their reach and target their message more carefully. leap from 2016 that is projected to spike even higher in the coming year. And now, with chatbots becoming more fluid, reliable, and human-like, a new vista of possibilities is opening up for marketers.

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How Account-Based Sales Development Benefits B2B Marketers

Valasys

According to CEB research, an average buying team is constituted of 5.4 Personalization & targeting of specific accounts based on demographics, firmographic, psychographic, intent-data, technographic insights, ‘fit-data’ as well as the intent-based targeting constitute the cores of a highly successful Account-Based Sales strategy.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

If you’re going to focus on white papers, articles, blog posts and other types of content that are text-based, you’ll need a strong writer on your team with subject matter expertise. In 2016, if you want to report on new or emerging information, you’ll have to do so instantaneously. Capabilities. In-App Functionality.

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How 6 Social Media Networks Have Changed in the Last Decade

Hubspot

But while the #TenYearChallenge showed us how much our friends have changed, have you ever wondered how much your favorite brands have changed? While this post might be a blast from the past, it will also show you just how much the way we connect and share online has changed, and give you hints about where it might go next.