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2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers

Contently

Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. Paid distribution is more important than ever. And that’s not just for B2C companies.

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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?!

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5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Buffer

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. In this post, we take a look at some of the marketing strategies that have aided Daily Harvest’s incredible growth. Contents: 5 Marketing Lessons from Daily Harvest. It’s an incredible story.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended.

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Social Media Marketing for HealthTech Companies

Golden Spiral

Social media users have more than doubled since 2015. Posts on social media can cause massive surges in business or take down an individual’s reputation. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies. Purposes for Social Media in HealthTech Marketing.