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Engagio Tops the List of Account-Based Marketing Vendors

Valasys

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

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The Account-Based Revolution: From Origins to AI-Driven Futures

Engagio

ABM began to really take off in 2015 with the entrance of new players, including Engagio and Terminus, and has continued to grow in popularity and maturity since then. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. All rights reserved.

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

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Using Data Science to Improve Your Enterprise Paid Search Marketing Results

QuanticMind

If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the better part of a decade. At the end of 2015, Marin segued its Display traffic product to a new platform right on the heels of the migration in mid-2015 to the SocialMoov application.

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Sales Pipeline Radio, Episode 129: Q&A with Marilyn Cox @MarilyECox

Heinz Marketing

Late in 2015 we started a podcast called Sales Pipeline Radio , which runs live every Thursday at 11:30 a.m. We were thrilled this last time to be able to talk to Marilyn Cox , Vice President of Marketing and CRM at The Second City. We’ve got Marilyn Cox , she’s the Vice-President of Marketing and CRM at The Second City.

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10+ ways to visualize your martech stack

chiefmartech

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Vendor Category Map. Automation is the biggest frontier in Big Ops in my opinion.

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How CRM Transforms your Business

GreenRope

What does CRM mean for your organization? There are so many articles floating around these days expressing the importance investing in a CRM (customer relationship management) tool. I wholeheartedly agree with that statement, however, I want to explore what CRM really means for a business. CRM continues to evolve.

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