What Makes Effective B2B Content Marketing? [Research]
Marketing Insider Group
OCTOBER 6, 2015
There is a correlation between effectiveness and the amount of budget allocated to content marketing. 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%). Instagram use, on the other hand, increased by 5% this year, from 24 to 29%.
Let's personalize your content