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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

There is a correlation between effectiveness and the amount of budget allocated to content marketing. 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%). Instagram use, on the other hand, increased by 5% this year, from 24 to 29%.

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How Many Leads Does It Take To Make a Sale?

Belkins

There is a reason why over 40% of sales executives consider the lead qualification and closing the most challenging part of their job while more than 70% of companies don’t reach their revenue goals because they generate less than 50% of leads. How do you calculate your leads? Leads per month. 501 - 1000.

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Amazing YouTube statistics for B2B Marketers

Valasys

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. Research by Tubular Insight in 2015 revealed that 300 hours of videos were uploaded to YouTube every minute & the number is expected to rise in the year 2020.

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5 Tips on How B2B Brands can Employ Cybersecurity for Data Protection

Valasys

Cybercrime has led to an upsurge in the market for cybersecurity products & services, which is expected to grow from $75 billion in 2015 to $175 billion by 2020. billion in 2015 to 7.5 Consequently, the cyber insurance market is also witnessing a spike – and is projected to grow from $2.5 billion by 2020.

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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. Example 1: Your marketing team just released a great new ebook, and would like to make sure new leads receive this content in a new lead nurturing campaign. Fewer emails?

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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. Example 1: Your marketing team just released a great new ebook, and would like to make sure new leads receive this content in a new lead nurturing campaign. Fewer emails?

CRM 40
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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. Example 1: Your marketing team just released a great new ebook, and would like to make sure new leads receive this content in a new lead nurturing campaign. Fewer emails?

CRM 40