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Keys to Developing a B2B Digital Marketing Plan

KEO Marketing

Here is a quick look at a few of the most prevalent and productive digital marketing tactics to consider in your 2018 B2B digital marketing plan. Marketing spend on online video is up 114% since 2014. The key here is to ensure complete transparency with your community.

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The Unspoken Truths Behind Customer Segmentation

Oktopost

In this episode of Radically Transparent, host Jennifer Gutman examines what data the modern-day digital marketer is missing to be able to effectively deliver a customized experience to every single individual customer. Additional Resources. Keep binging Radically Transparent! And on Spotify. ??Keep

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Even the financial industry has come up with apps, online knowledge centers, and other tools to help both individuals and business customers better meet their financial goals and to do it with a level of transparency and convenience that was unheard of 15 years ago. Content marketing started as the alternative to the ad age.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Search marketers will, according to Brinker, “inherit the earth, or at least martech. ”. Of these, marketing technologies were the most commonly purchased (though other popular software categories included project management/collaboration, human resources management and other types). >>Back to top.