Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. Similar to how larger bodies of mass in space have increased potential pulling power of gravity, at Hinge we’ve used an inbound content marketing program for years—and have witnessed first hand the way it can pull buyers towards a firm’s brand.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

B2B Marketing Directions

APRIL 3, 2016

As a B2B marketer, imagine how much more effective your marketing efforts would be if you had the following insights: What if you could identify businesses that are likely to have a strong interest in your company's products or services before you market to those businesses?

Lead Ranking 40

Lead Ranking Lead Scoring Marketing Automation Services Sales Qualified Leads 40

Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Hinge Marketing

APRIL 23, 2018

If you’re a bit confused about marketing automation in the professional services, you are not alone. Let’s start with what professional services marketing automation (MA) means. Marketing Automation Defined. It allows firms to simultaneously personalize and scale their marketing programs.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

Hinge Marketing

AUGUST 15, 2014

Leads further along in the sales process may find progressively closer engagements useful: think webinars and complimentary consultations. This lead nurturing strategy is the beating heart of a content marketing campaign, and calls-to-action through email are one of the primary vehicles for this nurture. Marketing automation.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. But it’s only a tool. But it’s only a tool. This worries me.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Adobe Experience Cloud Blog

MARCH 17, 2017

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. Summit is a great opportunity to strengthen your current expertise, grow your Marketo knowledge, and expand your overall marketing knowledge. Joe Reitz , Strategist, Nurture Marketing at Fathom.

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

SnapApp

DECEMBER 12, 2017

We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Hinge Marketing

APRIL 17, 2019

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. And the automation of such tasks and decisions that can be so central to the growth of a firm, yet so painstakingly manual, is alluring for sure.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Single Grain

JULY 21, 2020

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. Book My Free SaaS Marketing Consultation. SaaS usually comes as a subscription-based service where the user pays a fixed amount monthly or annually for using the software.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94