CMO spending on paid media soars at the expense of talent, tech and agencies
Sword and the Script | B2B
MAY 21, 2024
When you don’t have talent to create new content, you repurpose the old and throw a bunch of money at PPC and social ads hoping people will fill out a form. Quinten Beek @MediaMonks #thingsyouhearinagencies #GeekOut pic.twitter.com/gGXUl743tY — D&AD (@dandad) February 20, 2014 AI as the saving grace?
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