The ROI Guy

AUGUST 31, 2013

This business case quantifies how the new vendor could deliver superior business benefits (improved productivity and processes, reduced risks and revenue gains) while at the same time lowering total cost of ownership (TCO - lower IT capital and operating costs) compared to the current vendor. Click here for more information.

Thought Leadership 40

Thought Leadership Case Studies Vendors ROI 40

Content Standard

JUNE 29, 2018

Every week a new piece of tech got the marketing industry all aquiver, dreaming of how geotargeting marketing would bring us more consumer insights and allow us to target consumers with an even tighter focus. Do we, as marketers, really need to know the finite details of our audience’s lives in order to market to them?

Privacy 41

Privacy Opt-out Paid Search Agency Opt-in 41

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Why you should improve your content marketing.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

seo.co

DECEMBER 18, 2020

Or local businesses that haven’t yet dabbled in online marketing? Some seek to tackle the whole world as their market; others start small by targeting their local region. There’s much less competition in this area compared to national search. Local SEO has caught the attention of search marketers everywhere.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

SnapApp

AUGUST 1, 2017

Savvy marketers use demand gen to skip the growing pains. . Many marketers get overwhelmed, and end up deferring to an unstructured spray-and-pray approach. . . Marketing teams have gotten more complicated in recent years. With new technologies hitting the market, new roles are emerging. But where do you start? .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist. Structural On-site SEO. Conclusion.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62