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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. During the year 2013, we wrote. How Link Building Management Will Change in 2013 & Beyond. And the Nominees for Best 2013 Content Marketing Ideas Are….

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

What is the source of the largest share of social traffic to websites? (It’s 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. eMarketer ). eMarketer ). eMarketer ).

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. eMarketer ). Only about half of marketers try to connect content to sales. And use video.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising? At HubSpot, we held onto this notion for a while.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. 26% who use display to drive sales and 18% using social). eMarketer ).

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56 Reasons Why Content Marketing Works

Marketing Insider Group

The average click-through rate for display ads is 0.11%. Emarketer ). 52% of marketers generated a lead from Facebook in 2013. 43% of marketers generated a customer from LinkedIn in 2013. Video constitutes 50% of all mobile online traffic and over 90% of internet traffic. Content Marketing Institute ).

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Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark Consulting

Information from eMarketer indicates that Facebook posts from brands that included images earned 87 percent of all engagements in 2014. In 2013, Buffer reported that Tweets with images earned up to 18 percent more clicks, 89 percent more favorites, and 150 percent more retweets. Statistics bear this out. Don’t Overlook Video!