2013 Article Cost per Lead Linkedin 
KoMarketing Associates
JANUARY 25, 2013
In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.
Hubspot
JANUARY 29, 2014
Perhaps the number-one social media platform for B2B industries is LinkedIn. As the "professional-only" site (you won’t see pictures of lattes or comments about cats), millions of people use LinkedIn, as do numerous brands -- many of which take advantage of the site''s Company Pages. How to Respond.
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Marketing Insider Group
JANUARY 28, 2015
Many businesses have ways to measure the cost per subscriber, or cost per lead. Twitter, Facebook, Linkedin, etc. And their fans create content at a rapid pace: AdAge reported that it would take almost three years to watch all of the video content that GoPro users uploaded in 2013.
Marketing Insider Group
JANUARY 2, 2015
Average website conversion for companies with defined content processes is more than twice that of companies without (5.9% Using content-driven tactics saves an average of 13% in overall cost per lead. 52% of marketers generated a lead from Facebook in 2013. Emarketer ). Content Marketing Institute ).
LeanData
APRIL 8, 2015
As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.
LeanData
APRIL 8, 2015
As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.
LeanData
APRIL 8, 2015
As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.
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