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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Again, there were no particular surprises in the answers – marketers care more about cost, integration, and ease of use than vendor or technical details. (I

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Domain Name Valuations: Automated & Manual Methods for Valuing Virtual Assets

seo.co

In 2013, there were a total of 147.1 As you know, keywords play an integral role in SEO. The challenge with this approach is that the data can be limited and the correlating factors don’t always carry over. One of the neat elements of the EstiBot tool is how it will show you comparable domain sales and other advanced analytics.

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How to Use Wistia: A Step-by-Step Guide

Hubspot

In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. In-depth analytics from Wistia lead to great results.

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The Future of SEO and What it Means for Inbound Marketing [SlideShare]

Hubspot

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. 2013 : Studies from Moz and Search Metrics find high correlations between search results and social shares (particularly Google +1s). inbound marketing SEO analytics' You can also check out my thoughts on the future of SEO in this SlideShare!

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30 DTC brands that showcased exceptional performance in Q4

ClickZ

Bombas Bombas, established in 2013, has consistently demonstrated growth and prosperity. The remarkable performance of Bombas is beneficial for all, as their sales directly correlate with their ability to donate to those in need. The company operates with a philosophy of kindness, empathy, intuition, creativity, integrity, and fun.

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Q&A with Will McInnes, CMO at Brandwatch

ClickZ

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. I moved to Brandwatch in 2013 and it’s been a wonderful adventure. Q) Where does social analytics fit in the customer journey? The weather’s crap.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

It was a time for a renaissance in the SEO world when the SEO strategists had already started thinking of integrating with Social Media strategists & working on the optimization of video-based content vis-à-vis the text-based ones for keyword mining & targeting. Before that, the role of content was viewed as secondary.