Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know
Go Beyond SEO
AUGUST 31, 2018
Don’t target more than one network in one campaign and keep Search and Display Network campaigns separate. Your non-brand campaigns might be organized by conversion action type, stages of the buying cycle, product or service type, geographic targeting and more. Structure the campaign based on your goals. Text Ad Copy.
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