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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

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Marketing Strategies That Rock the SaaS World

Hubspot

According to Gartner , the market for SaaS (Software as a Service) applications will grow from $20 billion in 2013 to $33 billion in 2016, with a compound annual growth rate of 19.5%. Next on the challenge list is customer acquisition cost (CAC). Close rates go up and cost-per-lead goes down.

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56 Reasons Why Content Marketing Works

Marketing Insider Group

Customer acquisition requires many simultaneous tactics. Blogging and social media drive customer acquisition. Average website conversion for companies with defined content processes is more than twice that of companies without (5.9% Using content-driven tactics saves an average of 13% in overall cost per lead.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a salesforce.com company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013.

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Best SaaS Marketing Agency: Top 5 Choices for 2022

Single Grain

These agencies are experts in the SaaS space and use various strategies to amplify customer acquisition, improve software branding, and enhance the organic reach of the company products. Bay Leaf Digital also offers a B2B SaaS analytics service to uncover the growth opportunities to improve conversions and lower the cost per lead.