Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Buzz Marketing for Technology

MAY 28, 2014

This is a tough hit for marketing executives as they realize how much money they’re actually spending on media to create prospects—$40 billion+ on digital advertising alone in 2013, according to the IAB. Today, we have the ability to gather data from every campaign we run but most of it we can’t and don’t act on.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” These goals signal when people interact with website navigation, buttons, banners, and content.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Patricia Travaline, CMO of Skyword, said, “Looking back, if we had abandoned ship at that time, it would have been the worst mistake of my career.” These goals signal when people interact with website navigation, buttons, banners, and content.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Convince & Convert

AUGUST 2, 2012

Today’s stat of the week comes from the CMO Club , which is a pretty well-known marketing organization, basically did a member survey. Just some quick highlights that are maybe thought provoking or interesting, according to this research, social data impacts decisions for 89% of CMOs. Thank you, Ian, for the great suggestion.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Hubspot

OCTOBER 9, 2015

According to research from Dedicated Media , native ads are viewed 53% more than banner ads. billion in 2013. Buy buttons bring discovery-based e-commerce to mobile via social apps," explained Shopify CMO Craig Miller at this year's INBOUND event. Source: Business Insider. They improve the mobile shopping experience for users.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28