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Understanding the New Roles in Marketing

Hubspot

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes."

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Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

Focused on B2B marketing for over 20 years, Lee is both a digital marketing practitioner and creative content entrepreneur. 02:06 – Lee’s background in B2B Digital Marketing. 08:03 – The importance of sales being in tune with marketing. 09:02 – Lee’s passion in B2B Digital Marketing.