Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. CMO Romi Mahajan Social Sentiment

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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. Below is a transcript of some Q&A that I captured with Romi ….

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5 Marketing Metrics that Matter to Your CEO


Marketing attributed revenue, ROMI - what is the actual dollar value, in revenue that marketing has contributed? This is a guest blog post by Barbra Gago from Left Brain DGA.


SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability


The Panda Update applied on February 24, 2011 (to thoroughly do away with the plagiarisms or irrelevant pieces of content, keyword stuffing & spams). Effective multichannel management strategies are required & these strategies need to be well-integrated so that they can be measured (qualitatively as well as quantitatively) and the marketers can optimize their Return on Marketing Investment (ROMI). Prelude.

How to Define & Measure Social KPIs – Part -1


It was acquired by Twitter on Jul 5, 2011, & powers social features for companies including The New York Times, SlideShare, Automattic & more. Our services are custom made to help our clients with their core bottom-line endeavors such as sales revenue optimization, elevating the indexes of their customers’ experiences (CX-Index) & improving their returns on marketing investment (ROMI). Prologue.

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