Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. Quick Takeaways. Does it even matter?

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Industrial Marketing Today

APRIL 23, 2012

Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” I know it’s Emerson again.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

The ROI Guy

OCTOBER 5, 2011

Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Today, over 90% of B2B buyers require proof of bottom-line impacts / ROI on any significant investment, with over 81% expecting vendors to provide financial justification to earn the business (IDC 2011).

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40