Seismic

FEBRUARY 10, 2021

When we launched our program in 2011, I’d estimate that sixty percent of our financial advisors had LinkedIn accounts. In my 12+ years at Guardian Life, one of the largest life insurance companies in the U.S., I developed and ran a social selling program for nearly 2,500 financial advisors. The answer is easier than you might think. .

Peer-to-peer 64

Peer-to-peer Ad Building Social Media Linkedin 64

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. Luminaries like Da Vinci and Shakespeare openly copied the work of their peers. By 2019, however, it had a problem. As a result, the original creators began to kick up a media stink. It’s a start?”

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

markempa

OCTOBER 12, 2011

You should be, too, if you’re eager to find out how you r peers are responding to today’s marketplace, and how this represents an unprecedented opportunity to drive the highest performance from your marketing efforts. However, to call 2011 a tough year is an understatement, to say the least. Tuesday, October 18, 2011.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

Zoominfo

OCTOBER 31, 2018

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. It isn’t a department, either. It’s a process, a voice, and a conversation. Quick Takeaways. Does it even matter?

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Launched the CMO Challenge with the Campaign & Marketing Optimization (CMO) Assessment , designed to help marketers benchmark their budgets, tactics and effectiveness against peers and best practice leaders.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

Hubspot

DECEMBER 28, 2020

You'll learn how to battle isolation and loneliness, work well with your peers, and manage your inbox. You're hundreds, if not thousands, of miles away from your colleagues; your home workspace probably lacks some of the bells and whistles of a traditional office; and your work-life boundaries can quickly become nonexistent. Maybe forever!

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity. Register now.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

Marketing Insider Group

AUGUST 30, 2019

In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. While some see may see it as an impossible challenge, I saw it as an opportunity. The task ultimately fell to me.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Webbiquity

MARCH 12, 2012

What makes sense instead is to judge a blog’s performance relative to its peers in the same topic area.” What really is the distinction between megablogs like TechCrunch or Mashable and an online publication? And some multi-author blogs have morphed into hybrid portal/news/blog sites that are difficult to categorize.

PR 100

PR Blogger Tips Best Practices 100

Customer Experience Matrix

SEPTEMBER 2, 2011

Peer pressure worked, and there I was. But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. They plan to do this by becoming the platform for the “social enterprise”, which they see as the next major generation of computing.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Tony Zambito

JULY 24, 2011

  The pace in 2011 has noticeably quickened.  From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. . 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Savanta

MARCH 27, 2011

How are my peers allocating their budgets? Within the digital mix, the importance of Search is clear with two fifths (41%) expecting it to become significantly more important in 2011. Life’s hectic. Sometimes though it’s sensible to take a step back. What tactics deliver greatest success? One note of caution though.

SEO 120

SEO Allocation Webcast Peer-to-peer 120

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Circle Studio

JANUARY 10, 2020

For decades, B2B marketing has viewed itself as an entirely different discipline than that of its peers in the B2C or retail world. Back in 2011, when Scott Brinker, editor of ChiefMarTec.com, began tracking the growth of MarTech with his Marketing Technology Landscape Supergraphic , there were only around 150 solutions on the market.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Outbrain

OCTOBER 9, 2021

Back in time, 10 years ago… In 2011, native advertising didn’t yet exist, but Outbrain still created the first recommendation widgets on websites and ran the first advertising campaigns of that type. I remember the excitement of being the first Account Manager (AM) for the French market. Outbrain Culture is real!

Peer-to-peer 29

Peer-to-peer Advertising Agencies Paid Search Agency Trust Marketing 29

Tomorrow People

SEPTEMBER 13, 2012

In 2011, Chrysler's Twitter feed played host to the following pearl of wisdom: "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to *ing drive.". Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Chrysler commissions hapless marketing agency. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Tony Zambito

MAY 18, 2011

  This phenomenon is fueled by the advent of social networking technologies that enable buyers to interact with selling businesses and peer buyers.    This phenomenon is fueled by the advent of social networking technologies that enable buyers to interact with selling businesses and peer buyers. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

ClickZ

SEPTEMBER 16, 2020

The growth in marketing technology, from 150 tools in 2011 to over 8,000 tools in 2020, is mind blowing. 30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. Non-existent or deficient business case.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Marketing Insider Group

OCTOBER 13, 2011

As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. The report highlights the major challenges CMOs are facing.

Customer Surveys 100

Customer Surveys Planning Peer-to-peer Paid Search Agency 100

Hubspot

AUGUST 10, 2011

His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies. Outside of the planned sessions, IMS offers opportunities to meet and network with industry peers. It’s one of our “can’t miss” events of the year.

Inbound Marketing 28

Inbound Marketing Advertising Agencies Peer-to-peer Paid Search Agency 28

Industrial Marketing Today

APRIL 23, 2012

Studies have shown and my own experience confirms it that engineers prefer recommendations from their peers to reading something on a social network. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” I know it’s Emerson again.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Marketing Insider Group

AUGUST 20, 2013

Peer recommendations drive sales. The world has changed. And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. And don’t forget to mention the source of your inspiration.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Biznology

MARCH 5, 2012

In a previous post, I mentioned this quote by David Allen ( Getting Things Done ) from an interview to the Harvard Business Review magazine (May 2011 issue): Peter Drucker said that the toughest job for knowledge workers is defining the work. Image via Wikipedia. The answer may not seem obvious now, but it will be in a few years.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

The Effective Marketer

AUGUST 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough? New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

DivvyHQ

SEPTEMBER 14, 2017

Since we launched at the first Content Marketing World in 2011, we’ve been on a mission to build the easiest-to-use content marketing solution,” said DivvyHQ Co-Founder Brock Stechman. This peer recognition brings DivvyHQ one step closer to its goal of being the leading content marketing solution in the world. “We

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

KoMarketing Associates

JUNE 16, 2014

Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. As a result, they may be more compelled to share your content with peers or make frequent visits back to your site while looking for additional information. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. Share Recently, I’ve been reading how “ the role of the social media strategist will be changing &# to become much more operational and covering more “mundane&# tasks.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. Share Recently, I’ve been reading how “ the role of the social media strategist will be changing &# to become much more operational and covering more “mundane&# tasks.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Biznology

MARCH 31, 2014

In a 2011 article in the McKinsey Quarterly, the authors titled their piece “We Are All Marketers Now”. On an intellectual level they seem to recognize that they must work with their cross-functional peers to succeed, but in reality there is more jostling for control than is good for the organization.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

MARCH 31, 2014

In a 2011 article in the McKinsey Quarterly, the authors titled their piece “We Are All Marketers Now”. On an intellectual level they seem to recognize that they must work with their cross-functional peers to succeed, but in reality there is more jostling for control than is good for the organization.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

ViewPoint

MARCH 6, 2012

In fact, Bain & Company has found companies that focus on delivering a great customer experience see revenue growth orders of magnitude higher than their industry peers who fail to do so. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SWZD

JULY 9, 2019

Founded in 2011 and headquartered in San Francisco, CA, LiveRamp offers an identity resolution platform, used by marketers and their partners, that connects people, data, and devices across the digital and physical world, allowing consumers to easily and safely engage with these brands and products. About LiveRamp. Career and Background.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Thought Leadership Thought Leadership Advertising Agencies 54