Demand-Gen Report Interview on Need for New Sales Enablement Tools
The ROI Guy
OCTOBER 5, 2011
Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Third, continued and significant negative financial conditions have caused buyers to be more economic focused. First, today’s B2B buyer is more empowered than ever before.
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