Webbiquity

FEBRUARY 6, 2024

Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. An older eye-tracking study also confirms the impact of images on click-through. as well as around your off-site brand-owned channels.

SEO 163

SEO SERP Conversion Eye-Tracking 163

SnapApp

JULY 26, 2018

Today, marketing professionals are expected to be multi-dimensional, but often are held accountable to different metrics and rely on different skills and expertise based on their unique position. How do to know if your demand gen efforts are working if you’re not tracking data on it? Not convinced? Trick question — you can’t!

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

ClickZ

JULY 31, 2019

Most of all, it gives marketers complete visibility into every dimension of their operations, from multi-year campaign architectures to individual pieces of content. Every asset can be tracked and measured for effectiveness, giving teams granular insights they can use to optimize performance along every axis.

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Webbiquity

FEBRUARY 7, 2011

So, here’s a list of 45 specific things you should be doing,&# including learning (at least a bit of) HTML, using bit.ly , retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. You can’t track return on investment from social media. Not directly, anyway. by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

Hubspot

SEPTEMBER 26, 2013

What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. The practice of closed loop marketing is being able to execute, track and show how marketing efforts have impacted bottom-line business growth. Closed Loop Marketing. I’d order one.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Full Circle Insights

NOVEMBER 25, 2020

As we steam forward into the 2020s, we wanted to put our spin on the top trends for digital marketing in the 2010s through the eyes of some marketing pundits. Since 2011, marketing technology has evolved from a small group of vendors to a global $121.5 Data-Driven Marketing, Martech Opens Doors. Cookies Took Bite Out of Marketing.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Webbiquity

FEBRUARY 23, 2012

Cindy King shares tips for getting the most out of Google+ from 12 social media pros, including Mari Smith (“Craft an eye-catching mini-bio for your hovercard”), Kristi Hines (on optimizing your profile), Debbie Hemley (on promoting your Google+ page) and Jeff Korhan (on how to create a suggested circles list).

Google 100

Google Tactics Tips Best Practices 100