15 B2B case studies show how content marketing drives ROI
Biznology
FEBRUARY 23, 2015
With clients in the fuel industries, waste water, pulp & paper, and other industrial and municipal areas, projects tend to be big (multi-million dollar) and take a long time to sell (12 months and longer). LINKEDIN : Had to be converted to social selling. So it took some moxy to launch a content marketing strategy online.
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