NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Industrial Marketing Today

MAY 15, 2012

The answer is YES according to the research report, “Trends in Industrial Marketing 2011: How Manufacturers are Marketing Today” published by GlobalSpec. It would be impossible to do lead nurturing or inbound marketing without email marketing and using social media alone.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Marketing Insider Group

SEPTEMBER 2, 2010

One would think lead nurturing would be very important if marketing is to be held more responsible for revenues but that was not the case, it was seen as the least important role by 14 percent of the respondents ? Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

One would think lead nurturing would be very important if marketing is to be held more responsible for revenues but that was not the case, it was seen as the least important role by 14 percent of the respondents ? Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. Don't ignore lead nurturing in the complex sale. BtoB Magazine. Stay aware. It's 10 pm. Do you know where your B2B twitter message is?

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Marketing Insider Group

AUGUST 10, 2010

This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100