2011 Analysis Cost SMB 
Tony Zambito
MARCH 18, 2012
This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . Challenging Dell and its’ low cost entry strategy for small to mid-size businesses. A New Challenge And A New Frontier.
The Effective Marketer
FEBRUARY 10, 2011
Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. Test them, see if they work, then be the judge. United States License.
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The ROI Guy
FEBRUARY 4, 2009
Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.
The ROI Guy
FEBRUARY 4, 2009
Server virtualization is one of the best ways for IT managers to meet cost savings goals, and most are well underway with thier virtualization programs. It should be noted that license discounts are available from Microsoft and the competition and should also factor into your own analysis. Advantage Microsoft, but not by much.
The ROI Guy
JANUARY 17, 2011
Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. But up-front purchase price isn’t everything.
The ROI Guy
MAY 6, 2010
These tools quantify ROI and TCO savings analysis of procurement, virtualization management, unified communications, content management and Business Intelligence (BI). Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.
The ROI Guy
NOVEMBER 8, 2006
Wednesday, November 08, 2006 Hard and Soft ROI - The differences and quantification Hard and soft ROI usually refers more specifically to various benefits which can be included and used in an ROI analysis. New TCO Calculator: EMC SMB Virtual Solutions Advi. CIO Priorities for 2011 Indicate Continued Frugaln. Latest Research.
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