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Growing your business in a world without Google

Biznology

Sure, search engines and social sites like Google and Facebook aggregate loads of people. Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). And Google's AdWords is likely the most famous cost-per-click (CPC) service out there. Want more press?

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Social Media Marketing Terms You Need to Know

ClearVoice

Hashtag – A hashtag on social media connects similar content and like-minded people, acting as a real-time aggregator for content that reflects the same hashtags. SocialMediaGlossary | #SocialMedia | via @AltimeseNichole Click To Tweet. Now, recipients can save and replay content.

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How Much PPC Technology Do Advertisers Really Need?

QuanticMind

The 2019 version includes 7,040 options, up from a mere 150 in 2011. By inferring the inherent value of keywords to meet specific marketing goals, bidding technology can calculate the optimal cost-per-click for keywords and implement this bidding strategy automatically. Automated Bidding. More Customization.

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How to Define & Measure Social KPIs – Part -1

Valasys

It was acquired by Twitter on Jul 5, 2011, & powers social features for companies including The New York Times, SlideShare, Automattic & more. TwentyFeet: This tool has an aggregation of metrics & a data stream from Facebook, Twitter & YouTube. (Services are ideally suited for enterprises & large budgets).

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Keyword Research Beyond the Basics: 16 Ways to Find New Terms

QuanticMind

Ever since Google made SSL Search its default mode back in 2011, Google Analytics has not been the goldmine of keywords that it once was. The data is aggregated from multiple users, so privacy is less of a concern and Google displays lots of terms on the platform’s reports. Checking Google Analytics for Occasional Ideas.

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Google: Your Nest Will Not Turn Into A Billboard

readwrite

In the case of Q412, disclosure of mobile CPC growth and mobile paid click growth could potentially have led investors to incorrectly attribute the impact of a product change (and subsequent property mix shift) to platform mix shift.

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Click the play button to listen here: Download the audio file: [link]. They basically have aggregated some of their client data. Two, CPC rates are up 23%.